Eligible members of HealthyRewards, ExerciseRewards or BlueHealthy Dollars programs should login to take advantage of these programs.

Excellus BCBS offers incentive programs based on plan participation.

HealthyRewards Logo HealthyRewards

With HealthyRewards online incentive program you can earn up to $1,000 per family* each year for doing healthy stuff that fits into your day. Like going out for a run, working around the yard, even taking the stairs.

*$1,000 per family is for each eligible subscriber and adult spouse/domestic partner.

Track your progress online as you earn dividends for doing simple activities such as eating better, exercising more and getting routine check-ups. (1 credit = 1 dividend = 1 dollar) Then cash in your dividends as you earn them and get paid anytime - throughout the year. Getting started is easy.


The ExerciseRewards Program is a fitness facility reward program available only to SimplyBlue Plus members in addition to Base, Bronze, Silver, Gold, Platinum, Bassett Preferred Gold, Bassett Preferred Silver and CNY Preferred Gold members. The program is also available as an option with Healthy Blue and Excellus PPO/EPO.

As covered members on a policy, subscribers and their spouse or domestic partner can receive up to $600 a year to help pay for their fitness facility memberships. Every six months, subscribers can earn $200 and their eligible spouse/domestic partner can earn $100. Essential Plan members can earn $400 a year.

To qualify for reward, you must show that you have 50 visits within a 6 month period utilizing one of the following or a combination of both:

  • Workout at a qualified fitness facility
  • Attend an individual class at a qualified fitness facility (e.g. yoga, pilates, spinning)
View a List of Participating ExerciseRewards Fitness Facilities*
If you are shopping for a plan, and would like to see what fitness facilities are included in the ExerciseRewards program, visit ExerciseRewards.com 

*Please note: If the fitness facility that you use is not a participating ExerciseRewards facility it isn’t a problem. If it meets the fitness facility qualifications, our program will enable you to continue using the facility of your choice. 

BlueHealthy Dollars

With this option, you can be reimbursed up to $300 per family each year for programs or services that help you get and stay healthy.

With BlueHealthy Dollars you will be reimbursed for things like:

  • Health Club Memberships
  • Children’s Fitness Activities
  • Weight Management Programs
  • Select Adult Fitness Classes

Getting started is easy! Simply participate in one these programs, pay for services and submit a reimbursement form and receipt. Excellus BCBS will then reimburse you directly with payment up to $300 annually.