Awards and Recognition

  • Nonprofit PR Awards (PR News) - Public Service Campaign category – Generics are REAL Campaign (2009)
  • BlueWorks® Award (BlueCross BlueShield Association) for innovative and successful approaches to improving the quality and value of health care for consumers in the category Best Practices in Empowering Consumers and Providers - Community Conversations on Compassionate Care (CCCC) (2009)
  • BlueWorks® Award (BlueCross BlueShield Association) for innovative and successful approaches to improving the quality and value of health care for consumers in the category Emergent Programs in Promoting Better Care - Performance Improvement Coaching Program (2009)
  • Blue Cross Blue Shield Association “Best of Blue” award - Honorable Mention in Provider Communication, Performance Improvement Coaching (PIC) program (2009)
  • Addy Awards (Top Creative Award) - 2nd place, Television – HealthyBlue Campaign (2009)
  • Rochester Chapter of the American Marketing Association's Online Marketer of the Year: HealthyBlue Business to Business Campaign (2009)
  • Healthcare Advertising Awards (2009):
    • Gold Award - HealthyBlue series of newspaper ads
    • Gold Award - HealthyBlue outdoor/transit/billboard category
    • Silver Award - Understanding Medicare DVD
    • Bronze Award - HealthyBlue newspaper wrap
    • Bronze Award - Web banner ads
    • Merit Award - Medicare TV commercial
    • Merit Award – “Medicare Questions?” newspaper ad
    • Merit Award – “0 premium” newspaper post it note
  • World Wide Web Health Award – Bronze - “Patient Education Information” for the Compassion and Support Community Web site (2008)
  • Telly Award - Medical Orders for Life Sustaining Treatment (MOLST) DVD titled “Writing Your Final Chapter”- POV-Rose Films on behalf of Excellus BlueCross BlueShield and other partners (2008)
  • National Mature Media Awards Program - Medical Orders for Life Sustaining Treatment (MOLST) DVD titled “Writing Your Final Chapter”- POV-Rose Films on behalf of Excellus BlueCross BlueShield and other partners (2008)
  • Outstanding Achievement in Web Site Development, Web Marketing Association - www.CompassionandSupport.com - Community-wide End-of-life/Palliative Care Initiative and Excellus BlueCross BlueShield (2008)
  • Blue Cross Blue Shield Association Blue Works Finalists for Medical Orders for Life-Sustaining Treatment (MOLST) Program (2008)
  • Blue Cross Blue Shield Association Blue Works Finalists for Community Conversations on Compassionate Care (CCCC) Program (2008)
  • FREDDIE Awards Finalist, International Health and Medical Awards, Compassion and Support Community Web site (2008)
  • Health Care Strategy Institute, eHealthcare Leadership Awards, Compassion and Support Community Web site (2008)
  • The National Health Information Award (Silver) from the Health Information Resource Center (HIRC) - Consumer Decision-Making Information-Newsletters for “Understanding Medicare” newsletter (2008)
  • Rochester Chapter of the American Marketing Association's 2008 Marketer of the Year Award for the HealthyBlue Campaign (2008)
  • Blue Cross Blue Shield Association “Best of Blue” 1st place award for our HealthyBlue Campaign - New Account Marketing (2008)
  • Brand Excellence Award - Blue Cross Blue Shield Association (2008)
  • 1st place Addy award - Medicare Campaign (2008)
  • 1st place Addy award - HealthyBlue Campaign (2008)
  • 2nd place Addy award - broadcast (2008)
  • 2nd place Addy award - animation (2008)
  • Blue Cross Blue Shield Association “Best of Blue” award - 1st place in Provider Relations and Patient Education, Generics are REAL campaign (2008)
  • Blue Cross Blue Shield Association “Best of Blue” award – “Best of Show,” Generics are REAL campaign (2008)
  • Healthcare Advertising Awards - Gold award - HealthyBlue and ActiveUnivera Web sites (2008)
  • Healthcare Advertising Awards - Gold award - print advertising (2008)
  • Healthcare Advertising Awards - Gold award - Special video (2008)
  • Healthcare Advertising Awards - Gold award - nontraditional promotion (2008)
  • Healthcare Advertising Awards – Silver award - off-line toolkit for ActiveUnivera and HealthyBlue magazine (2008)
  • Healthcare Advertising Awards - Silver award – advertisements (2008)
  • Healthcare Advertising Awards – 4 Bronze awards for radio ads and posters from the Employer Start Up kit and ads (2008)
  • Healthcare Advertising Awards – 8 Merit awards for Medicare TV ads and HealthyBlue newspaper ads (2008)