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Broker News | July 2015 | Vol. 10 No. 6
Broker News | July 2015 | Vol. 10 No. 6

New ACQA Campaign Launching (Central New York)

We are excited to be partnering with St. Joseph’s Health on a new campaign that is launching this week in the Central New York area. The campaign focuses on a new unique partnership between Excellus BlueCross BlueShield and St. Joseph’s Health. It’s called ACQA which stands for Accountable Cost and Quality Arrangement. ACQAs aim to benefit the entire community by achieving enhanced care coordination, improve patient satisfaction and outcomes and contain rising health care costs.

The campaign will consist of print ads in the CNY Business Journal, billboards, emails and digital advertising. Each component of the campaign will lead to a landing page that includes more information about ACQA and the innovative alliance between Excellus BCBS and St. Joseph’s Health. To learn more about the partnership and how an ACQA works, visit ThisisHealthReform.com.

You can also reach out to your Account Consultant if you need more information or have questions.

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