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Broker News | July 2016 | Vol. 11 No. 7
Broker News | July 2016 | Vol. 11 No. 7

Excellus BCBS Launches Choosing Wisely® Informational Website

Excellus BlueCross BlueShield recently launched a dedicated Choosing Wisely® informational website of resources developed by Consumer Reports® to help patients and clinicians engage in conversations regarding their health care.

Choosing Wisely is a clinician-led initiative developed by the ABIM Foundation in partnership with Consumer Reports.  It promotes conversations between patients and clinicians to improve the quality of care and reduce the use of unnecessary services that have little or no proven benefit.  More than 70 medical societies have contributed more than 450 recommendations of tests and treatments they say may be wasteful and should be discussed.

The site features Consumer Reports’ materials that relate to the recommendations the health plan is promoting in its upstate campaign, including imaging tests for low back pain and PSA testing for prostate cancer.  The campaign encourages both patients and clinicians to “Start the Conversation” about options for care, tests and procedures so that the treatment ultimately chosen is evidence-based, doesn’t duplicate other tests or procedures, is safe and is truly necessary. 

The site can be accessed at http://consumerhealthchoices.org/excellusbcbs/.

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