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Broker News | August 2017
Broker News | August 2017

A Streamlined Shopping Experience & Preferred Packages in Blue on Demand

Blue on Demand updates for 2018 Experience-rated business are now available. We’re introducing a new streamlined shopping experience and changes to our package offerings, as a result of the feedback we’ve received from you.



The Signature Product Series made simple. Think of it like buying a house.

With three types of plans and multiple options, we have coverage that’s right for every group and every member. Simply narrow down your client’s personal approach using this house buying metaphor. Then select the plan with the specific features needed.

  • Stable/Predictable – This plan design is like buying a house that’s new or in like-new condition. Your payment might be higher, but there are very few out-of-pocket costs throughout the year and you rarely have to think about your coverage.
  • Balanced – Purchase a home in relatively good condition for a slightly lower price and use the savings to make the cosmetic changes you want when you can. These plans offer a blend of predictability and cost savings through a mix of deductibles and fixed copays.
  • Value Maximizing – This product design is like purchasing a DIY home; spend less money up front and with time, energy and resources you can make it your own. This product design features the lowest monthly premiums, but it requires more planning and engagement. It can sometimes be combined with an HSA, allowing you to pay for medical expenses with pre-tax dollars.

Download the Signature Product Series Overview





A streamlined shopping experience

This year showcases more simplified designs and streamlined tailoring options.  Available for 1/1/18. In addition, for ease of shopping and help in bundling multiple plans, we have updated the 2018 Preferred Package List.  Our adjusted package set reflects the most popular packages sold in 2017 to include the most frequently sold plans that can be combined together.

Signature Designs for 2018

Signature Copay 1 A plan with no deductible and copays on the majority of services Designed for people wanting Stable/Predictable out of pocket costs
Signature Hybrid 1 Balances Predictability of a copay plan with deductibles added to inpatient and outpatient surgery services Designed for people who want a balance between predictability in out of pocket costs and lower premium
Signature Deductible 4 HSA qualified plan with a deductible followed by copays
*NEW* Signature Deductible 4 Non-HSA Mirror design of Signature Deductible 4 but with Rx not subject to the deductible
Signature Deductible 3 Traditional HSA qualified plan with a deductible followed by coinsurance Designed for people who want the lowest premium and most control over their healthcare expenses
*NEW* Signature Deductible 3 Non-HSA Mirror design of Signature Deductible 3 but with Rx not subject to the deductible

Blue On Demand Resource
To help you learn more about navigating our new shopping experience and the changes in Blue on Demand we’ve created a Getting Started Guide.

Download the Getting Started Guide 


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