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Broker News | Vol. 8, No. 16 | August 9, 2013
Broker News | Vol. 8, No. 16 | August 9, 2013

Excellus BCBS Participating in a Joint Educational Health Care Reform Campaign with Walgreens under the Blue Cross Blue Shield Brand

Excellus BlueCross BlueShield and Walgreens have launched a joint campaign to educate consumers about the new health care reform law and to provide them with information and assistance right in their own neighborhood.

Thanks to this effort, consumers from across New York State will be able to walk into their local Walgreens store and find materials that will help them navigate the new health insurance exchanges and understand the new benefits and protections available to them as a result of the Affordable Care Act (ACA). Walgreens has more than 8,000 stores across the country.

The campaign’s website, LearnAboutReform.com, will serve as an additional resource to consumers providing them with the tools and information they need to make the best health care choices for themselves and their families when the exchanges open this October.

Website features include:

  • Easy-to-understand explanations of what the new law means for consumers
  • Frequently asked questions about eligibility for federal financial assistance, the individual mandate and penalties for not purchasing insurance
  • An explanation of the enrollment process and how the new marketplace or “exchanges” will work
  • Interactive links to a glossary of terms related to health care reform

This educational partnership between two trusted leaders in health and wellness means consumers can be assured that they will have easy access to the information they need to understand the changing healthcare landscape right in their own neighborhoods.   

The ACA expands access to insurance for millions of Americans providing new benefits and protections for consumers as well as new options and requirements for employers. All of these changes are a lot to absorb for New York State residents. This partnership demonstrates Excellus BlueCross BlueShield’s commitment to ensuring that all New York State residents have the tools they need to understand their options and access affordable health insurance coverage that meets their needs.

Informational brochures and signage will be placed in Walgreens locations throughout the region to make it easy for New York State residents to learn about the law as they wait for their prescriptions or shop in the store.

We feel that it is our duty to educate all consumers in our area, customers and non-customers, about the new benefits and new ways to access health insurance under the ACA.

Visit campaign website | Get the latest Health Care Reform updates 


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