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Broker News | Vol. 8, No. 8 | April 19, 2013
Broker News | Vol. 8, No. 8 | April 19, 2013

New Interactive Brand Campaign Launches – "Life Has a Plan"

Life Has Surprises   Watch our TV Ad for Life Has A Plan

Our new interactive brand campaign, Life Has a Plan, kicked off this week.

We want to reconnect with current and prospective members and remind them that through life’s many important moments, Excellus BlueCross BlueShield has been and will continue to be there for them.

Life Has a Plan is about the exciting, challenging and inspiring moments in life. From having twin babies to finishing a marathon, to beating an illness, life is filled with significant and memorable moments.

A unique component of this campaign is a photo and video contest. We are encouraging members and individuals in the community to share photos and videos about their special moments in life. By sharing these special life’s moments, they are eligible to win healthy prizes. They may also end up seeing their photo or video in our TV commercial, in the newspaper, or online.

Submitting a photo or video is easy. Visit LifeHasAPlan.com to get started.

Please share this information with your clients so they have the opportunity to be part of Life Has a Plan. You can also view our Life Has a Plan ads on YouTube.


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