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Broker News | Vol. 9, No. 7 | June 13, 2014
Broker News | Vol. 9, No. 7 | June 13, 2014

Support Materials Now Available for the "Take As Directed" Campaign

As you may know, Excellus BlueCross BlueShield has launched a community engagement campaign based around a super hero prescription bottle called TAD, for “Take As Directed.” The TAD super hero conveys the message “it’s super if you take it.” 

When it comes to fighting chronic conditions, a prescription drug can be a super hero. But it only works if you take it. If you have a chronic condition like high blood pressure or high cholesterol, taking your prescriptions as directed - which is also known as medication adherence - is essential to healthy living.

The American Heart Association says poor medication adherence takes 125,000 lives in the U.S. annually and costs the health care system nearly $300 billion a year in additional doctor and emergency department visits and hospitalizations.

Several "TAD" support materials are now available for employer groups.

Flyer: B-4682 (PDF) | Poster: B-4681 (PDF) | Payroll Stuffer: B-4683 (PDF) | Info Sheet: B-4720 (PDF)

To request printed copies, please contact your Account Consultant and reference the "B-xxxx" number next to each link.

Learn more about the TAD campaign, saving with generic drugs, and more.


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