Excellus Bluecross BlueShield logo
Login | Register | Forgot Username |
Program Offerings
By Phone
By Email
By Mail
Visit Us In-Person
News & Updates
Print Forms
About Us
Compliance Notices
Broker News | Vol. 7, No. 22 | November 2, 2012
Broker News | Vol. 7, No. 22 | November 2, 2012

New Health Engagement Pilot Program Supports Member Wellness

Excellus BCBS proactively supports making healthy choices and is launching a pilot program for select members in November. This new member-engagement program is a direct mail campaign designed to motivate members to make healthy lifestyle choices. 

Coupons and information included in the mailing are intended to help members initiate long-term behavior change. Together with Linkwell Health, Excellus BCBS designed a relevant set of grocery and product coupons supporting select members. Also included in the packet, will be a Better-For-You newsletter. This newsletter is authored by the same experts who produce Prevention, Women’s Health, and Men’s Health magazines. It includes healthy tips and recipes that provide guidance about lifestyle choices members can make to improve their health.

This is another example of our ongoing commitment to bring more value to our members and optimizing their health. This pilot will help us to evaluate the value this program would bring our members and also influence future health engagement program designs.


Home     News & Updates    Print Forms    About Us    Fraud & Abuse    Glossary    Accreditations   
Copyright © 2016, Excellus BlueCross BlueShield, a nonprofit independent licensee of the Blue Cross Blue Shield Association. All rights reserved. View our Privacy Policy for information on how we protect your privacy. Use of this site indicates your acceptance of our Terms of Use. Follow this link to view our 31 county New York State service area. You will need Internet Explorer or Firefox to use the secure features of this site.