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Broker News | Vol. 7, No. 21 | October 19, 2012
Broker News | Vol. 7, No. 21 | October 19, 2012

Open Enrollment Direct Mail Campaign: Ready to Pay Less and Get More?

Direct Mail

Prospective Excellus BCBS customers will soon receive a letter in the mail that explains how we can help them find the highest-quality health care options while keeping costs down. The letter features our testimonials and promotes SimplyBlue plan options as well as HealthyPerks included with each plan. 

Email Blast

Along with direct mail tactics, we will also be sending an email blast using lists from local business journal publications and will mirror the messaging from the direct mail campaign,  “Ready to Pay Less and Get More?” 

To view our testimonial stories, visit savewithexcellus.com.

 

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