Excellus Bluecross BlueShield logo
Login | Register | Forgot Username | Forgot Password
Program Offerings
By Phone
By Email
By Mail
Visit Us In-Person
News & Updates
Print Forms
About Us
Compliance Notices
Broker News | Vol. 7, No. 21 | October 19, 2012
Broker News | Vol. 7, No. 21 | October 19, 2012

Open Enrollment Direct Mail Campaign: Ready to Pay Less and Get More?

Direct Mail

Prospective Excellus BCBS customers will soon receive a letter in the mail that explains how we can help them find the highest-quality health care options while keeping costs down. The letter features our testimonials and promotes SimplyBlue plan options as well as HealthyPerks included with each plan. 

Email Blast

Along with direct mail tactics, we will also be sending an email blast using lists from local business journal publications and will mirror the messaging from the direct mail campaign,  “Ready to Pay Less and Get More?” 

To view our testimonial stories, visit savewithexcellus.com.


Home     News & Updates    Print Forms    About Us    Fraud & Abuse    Glossary    Accreditations   
Language Assistance and Non-Discrimination Notice

Copyright © 2018, Excellus BlueCross BlueShield, a nonprofit independent licensee of the Blue Cross Blue Shield Association. All rights reserved. View our Web Privacy Policy for information on how we protect your privacy. Use of this site indicates your acceptance of our Terms of Use. Follow this link to view our 31 county New York State service area. You will need Internet Explorer or Firefox to use the secure features of this site.