All our small business health plans have an integrated workplace wellbeing strategy built right in. With access to a dedicated wellbeing consultant along with proven tools and resources, you and your employees will enjoy greater satisfaction, savings, and improved health outcomes. 

Integrated Workplace Wellbeing Services

Wellbeing Consultant 

A dedicated wellbeing consultant will work with you and your employees to assess your workplace and wellbeing capabilities, provide targeted recommendations, and offer advice on program implementation. 

Member Care Management & Behavioral Health Case Management Services 

Our member care and behavioral health case management services provide interventions and materials for employees with conditions that can be significantly improved through self-care. Our team can help employees understand their condition and treatment options and encourage treatment plan adherence. 

Tools for Healthy Living

We offer a variety of wellbeing programs designed to help employees live healthier lives, increase workplace productivity, and reduce overall costs. 

ThriveWell

Introduced in 2024 and in partnership with Personify Health™, ThriveWell is a digital home base dedicated to engaging teams in health and wellbeing. ThriveWell is embedded for all Small Group plans, offering rewards of up to $200 per subscriber and $200 per spouse or domestic partner, including $25 in action rewards for completing a health risk assessment, for a total rewards payout of $400 per contract, per year.

24/7 Nurse Call Line

Employees can get answers to their health questions any time of the day or night with our 24/7 Nurse Call Line.

6,000 Health Topics

Employees have instant access to expert information online through the Healthwise® Knowledgebase. 

Blue365®

Employees receive exclusive discounts on services at participating massage therapy and acupuncture providers, as well as physical fitness facilities. 


For more information about our Workplace Wellbeing services and tools, contact your dedicated Wellbeing Consultant or Account Manager. New to offering insurance with us? Contact an expert advisor using the phone numbers under the Need Help heading.  

Need Help?

Our expert advisors can help you find plans to meet your company's needs: 

Rochester: (585) 339-7806 

CNY/Utica: (607) 259-9274 
Includes Oneonta, Plattsburgh, and Watertown 

Binghamton: 1-877-208-5264 
Susanna Smith: (607) 259-9274 

Elmira: 
Megan Schmidt: (607) 738-8962 
Derek Stevens: (607) 425-4902 
Susanna Smith: (607) 259-9274